Comments on: The Failure of Middleware, Part 6: Link Resolvers http://meredith.wolfwater.com/wordpress/2005/04/07/the-failure-of-middleware-part-6-link-resolvers/ A librarian, writer and tech geek reflecting on the profession and the tools we use to serve our patrons Tue, 09 Mar 2010 13:59:34 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Information Wants To Be Free » Blog Archive » My year in blog http://meredith.wolfwater.com/wordpress/2005/04/07/the-failure-of-middleware-part-6-link-resolvers/comment-page-1/#comment-31289 Information Wants To Be Free » Blog Archive » My year in blog Wed, 16 Nov 2005 13:24:38 +0000 /?p=200#comment-31289 [...] April 2005 Number of Posts: 20 Words written: 10,848 Favorite Posts: The Failure of Middleware series (Parts one, two, three, four, five, six, and seven are linked here) and The innovation gap Important Events: Started ALA Chicago 2005 Wiki! Job hunt not going well. I start wondering if I’ll have to go back to social work to make ends meet. [...] [...] April 2005 Number of Posts: 20 Words written: 10,848 Favorite Posts: The Failure of Middleware series (Parts one, two, three, four, five, six, and seven are linked here) and The innovation gap Important Events: Started ALA Chicago 2005 Wiki! Job hunt not going well. I start wondering if I’ll have to go back to social work to make ends meet. [...]

]]> By: Paul R. Pival http://meredith.wolfwater.com/wordpress/2005/04/07/the-failure-of-middleware-part-6-link-resolvers/comment-page-1/#comment-1712 Paul R. Pival Fri, 08 Apr 2005 02:55:44 +0000 /?p=200#comment-1712 You hit the nail on the head with the link resolver marketing issue Meredith. We brought up SFX oh, two full years ago now and people have just never fully understood that it's a service; one that may lead to the full text, or may lead to other options. We ended up going with the standard SFX button, and in retrospect should've gone with "Find it" or something along those lines. People say "it didn't work" when SFX informs them there is no full text available, but of course it did. They just had different expectations, and that's entirely our fault. Lots more marketing work to be done here. As an aside, I used to live down the road just a few miles from Butterfly World - great place that! I swear I've completely forgotten what humidity feels like ;-) You hit the nail on the head with the link resolver marketing issue Meredith. We brought up SFX oh, two full years ago now and people have just never fully understood that it’s a service; one that may lead to the full text, or may lead to other options. We ended up going with the standard SFX button, and in retrospect should’ve gone with “Find it” or something along those lines. People say “it didn’t work” when SFX informs them there is no full text available, but of course it did. They just had different expectations, and that’s entirely our fault. Lots more marketing work to be done here.

As an aside, I used to live down the road just a few miles from Butterfly World – great place that! I swear I’ve completely forgotten what humidity feels like ;-)

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