Comments on: Marketing to bloggers http://meredith.wolfwater.com/wordpress/2008/02/10/marketing-to-bloggers/ A librarian, writer and tech geek reflecting on the profession and the tools we use to serve our patrons Tue, 09 Mar 2010 13:59:34 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Michael Staton http://meredith.wolfwater.com/wordpress/2008/02/10/marketing-to-bloggers/comment-page-1/#comment-183658 Michael Staton Fri, 22 Feb 2008 08:16:34 +0000 http://meredith.wolfwater.com/wordpress/index.php/2008/02/10/marketing-to-bloggers/#comment-183658 Cool Cat Teacher blog had a similar manifesto. David Weekly's a really great guy, when it comes down to it. Do you get free concert tickets and rare records? That would be more tight.... maybe I should start being a music blogger! Cool Cat Teacher blog had a similar manifesto. David Weekly’s a really great guy, when it comes down to it. Do you get free concert tickets and rare records? That would be more tight…. maybe I should start being a music blogger!

]]> By: Matthew Thomas http://meredith.wolfwater.com/wordpress/2008/02/10/marketing-to-bloggers/comment-page-1/#comment-183617 Matthew Thomas Thu, 21 Feb 2008 01:15:24 +0000 http://meredith.wolfwater.com/wordpress/index.php/2008/02/10/marketing-to-bloggers/#comment-183617 Amen. Of course, I'M not a big enough name to get "bombarded" with things like this but I agree nonetheless. Of course, isn't this really everyone's problem? When you're not really part of some crowd/movement/institution but want/need to for social/commercial/educational/political/etc reasons, we tend to underestimate the amount of work we need to do to really fit in and misunderstand how we will be taken when we try. The problem is that their purpose is at complete odds with yours: they want to sell you on something - you want to sell yourself on it; you want to be honest about what you write and share with your community - they don't really care whether you believe what you write or not just as long as you write it; they want to harvest as much as they can out of you before they wear you out - you want to be left alone long enough to check things out yourself. They really want to just take a shortcut through the communication portal you've created through pages and pages of blog-writing (and that's just one entry! lol) These are great tips, but do you really think they'll listen? The ones that are the real problems are not acting this way because they don't know any better, but rather because it's easier this way. They don't WANT to do the amount of work you're suggesting. And of course, they'll all read this and say (if they read it at all) that any publicity is good publicity: GLOBIO pissed you off but you've typed their name into a page and therefore connected your name with their's. Ditto for CollegeSource and PBwiki. (Damn! Now you made me help them too! lol) Any talk about their product "travels" the brand, even if you're complaining about it. They probably think they've won. I don't know that they haven't. Makes me think that those pink elephant factories have GOT to be raking it in by now! lol Amen. Of course, I’M not a big enough name to get “bombarded” with things like this but I agree nonetheless. Of course, isn’t this really everyone’s problem? When you’re not really part of some crowd/movement/institution but want/need to for social/commercial/educational/political/etc reasons, we tend to underestimate the amount of work we need to do to really fit in and misunderstand how we will be taken when we try.

The problem is that their purpose is at complete odds with yours: they want to sell you on something – you want to sell yourself on it; you want to be honest about what you write and share with your community – they don’t really care whether you believe what you write or not just as long as you write it; they want to harvest as much as they can out of you before they wear you out – you want to be left alone long enough to check things out yourself. They really want to just take a shortcut through the communication portal you’ve created through pages and pages of blog-writing (and that’s just one entry! lol)

These are great tips, but do you really think they’ll listen? The ones that are the real problems are not acting this way because they don’t know any better, but rather because it’s easier this way. They don’t WANT to do the amount of work you’re suggesting. And of course, they’ll all read this and say (if they read it at all) that any publicity is good publicity: GLOBIO pissed you off but you’ve typed their name into a page and therefore connected your name with their’s. Ditto for CollegeSource and PBwiki. (Damn! Now you made me help them too! lol) Any talk about their product “travels” the brand, even if you’re complaining about it. They probably think they’ve won. I don’t know that they haven’t.

Makes me think that those pink elephant factories have GOT to be raking it in by now! lol

]]> By: Annie Heckenberger http://meredith.wolfwater.com/wordpress/2008/02/10/marketing-to-bloggers/comment-page-1/#comment-183435 Annie Heckenberger Mon, 11 Feb 2008 04:19:02 +0000 http://meredith.wolfwater.com/wordpress/index.php/2008/02/10/marketing-to-bloggers/#comment-183435 awww, it's drag every time I hear a story like this. While there are a bunch of people that I know working in social media who "get it" and reach out only to bloggers they have read and evaluated as the right fit for a brand/story/product, there are others who fumble. I swear there really *are* people who get it! They speak normally in emails (not corporate speak) and really do read the bloggers they pitch! And they don't use comment sections to schill! Hope they find you soon;) awww, it’s drag every time I hear a story like this. While there are a bunch of people that I know working in social media who “get it” and reach out only to bloggers they have read and evaluated as the right fit for a brand/story/product, there are others who fumble. I swear there really *are* people who get it! They speak normally in emails (not corporate speak) and really do read the bloggers they pitch! And they don’t use comment sections to schill! Hope they find you soon;)

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