Archive for July, 2010

Numbers vs. meaning

Wednesday, July 21st, 2010

Forgive this less-than-well-thought-out post. I’ve been thinking a lot about assessment lately and the librarianly love of numbers in assessment, and I’m a troubled by the way that some academic libraries tend to measure how well they are supporting the academic mission of the institution. Librarians keep a lot of statistics and measure a lot [...]

The Social Divide

Wednesday, July 7th, 2010

I think it’s fantastic that companies are using social media to promote their brands and communicate more directly with their customers. It’s wild when I write about my favorite wine and the New Zealand winemaker actually responds to me on Twitter. Great brand monitoring St. Clair (update: fixed incorrect URL)! There are so many inspiring [...]