{"id":350,"date":"2006-01-08T19:13:42","date_gmt":"2006-01-09T00:13:42","guid":{"rendered":"http:\/\/meredith.wolfwater.com\/wordpress\/index.php\/2006\/01\/08\/go-where-the-patrons-are-literally\/"},"modified":"2006-01-08T19:13:42","modified_gmt":"2006-01-09T00:13:42","slug":"go-where-the-patrons-are-literally","status":"publish","type":"post","link":"https:\/\/meredith.wolfwater.com\/wordpress\/2006\/01\/08\/go-where-the-patrons-are-literally\/","title":{"rendered":"Go where the patrons are&#8230; literally"},"content":{"rendered":"<p>In New Jersey, the <a href=\"http:\/\/www.camden.lib.nj.us\/\">Camden County Library System<\/a> did just that.  In November, they opened <a href=\"http:\/\/www.camden.lib.nj.us\/shelflife\/shelflife.htm\">Shelf Life<\/a>, a decidedly non-traditional branch of the library at the Echelon Mall in Voorhees.  They managed to get the space donated by the company that manages the mall and created a hip place for patrons to visit with computers to check e-mail, beanbag chairs for the kids <em>no<\/em> stacks.  The space is open, light, and full of chairs, so it&#8217;s an excellent place to escape the craziness of the mall.  They&#8217;ve made the most of their 3,000 s.f. space and stock mostly popular books, new non-fiction, DVDs and children&#8217;s books.  Instead of blowing money at the local chain bookstore in the mall, shoppers can browse the library&#8217;s collection and sit down and check their e-mail.  It&#8217;s a great way to attract patrons who may not normally use their local library.  Here&#8217;s a quote from the Branch Manager in an article from the <em><a href=\"http:\/\/www.philly.com\/mld\/inquirer\/news\/local\/states\/new_jersey\/counties\/camden_county\/13520247.htm\">Philadelphia Inquirer<\/a><\/em>:<\/p>\n<blockquote><p>&#8220;You meet a different clientele here&#8230; It&#8217;s people that wouldn&#8217;t come to the regular library. And then once they&#8217;re here, we tell them all about the other services we offer.&#8221;<\/p><\/blockquote>\n<p>This is an absolutely brilliant idea!  Rather than looking for ways to draw non-traditional users into a traditional library space, the library is literally going where the patrons are.  Just about everyone visits their local mall in the course of a year, so it&#8217;s the perfect location for a community institution that seeks to reach everyone.  By putting the library in the mall, you knock down another barrier to people using the library.  <em>It&#8217;s right there!<\/em><\/p>\n<p>How easy is it to get to your library?  Is it in an area where there is a lot of parking or is parking sometimes a problem?  Is it close to stores that most people go to or do they have to make a special trip to visit the library?  Is it close to public transportation for people who don&#8217;t have a car?  A library that is not conveniently located is just putting up another barrier to potential patrons.  For some people, if they can find a reason not to go, they won&#8217;t.  We need to give them more reasons to visit and fewer reasons not to.  Having a library in a popular shopping center is the easiest you can make access to the library without literally parking yourself outside their house. <\/p>\n<p>[From <a href=\"http:\/\/public.lisnews.org\/article.pl?sid=06\/01\/06\/2333201&#038;from=rss\">Blake at LISNews<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In New Jersey, the Camden County Library System did just that. In November, they opened Shelf Life, a decidedly non-traditional branch of the library at the Echelon Mall in Voorhees.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-libraries"],"_links":{"self":[{"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/posts\/350"}],"collection":[{"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":0,"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"wp:attachment":[{"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meredith.wolfwater.com\/wordpress\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}