A couple of months ago, I was impressed by how well TiVo was courting consumers by lowering their price and marketing to busy people rather than to couch potatoes. But my opinion has changed greatly now that TiVo is going to allow pop-up ads while users are fast-forwarding through commercials. This makes TiVo look like a shill for the television industry and advertisers, and will likely anger many of their subscribers. It has certainly annoyed me. I think tech-savvy people will increasingly look towards creating their own open source versions of DVRs, like Freevo, while potential consumers will be turned off from subscribing. I hope TiVo remembers who it should be designing its services for and decides to rethink these popup ads.